Case Studies | MSCG

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CASE STUDIES

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MIAMI DOLPHINS | Winter 2023
As a part of the NFL’s International Home Marketing Initiative, the Dolphins asked MSCG to provide research and actionable strategies to commercialize their brand and marketing in Brazil.

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NASCAR IMPACT | Fall 2023
To facilitate NASCAR IMPACT’s sustainability goals, MSCG was tasked with analyzing the current state of emissions of all NASCAR owned & operated assets and identifying available technologies to reduce the Scope 1 carbon emissions to net zero by 2035.

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AFC ANN ARBOR | Fall 2023
AFC Ann Arbor asked MSCG to help position the club to take advantage of the increased enthusiasm for soccer that will result from the 2026 World Cup and 2028 Olympics both being held in the US. The team was tasked with enhancing the client’s sponsorship portfolio and other operational practices over the next five years.

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MICHIGAN ATHLETICS | Winter 2023
MSCG was tasked with aiding the University of Michigan Athletics Department in laying the groundwork to develop lifelong Michigan Olympic Sport and Basketball fans during their time as students and beyond, as well as increasing event attendance from 2023 onward.

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VLTED | Winter 2024
VLTED engaged with MSCG to gain comprehensive insights on how to improve its presence as a non-gambling sport prediction app amongst Generation Z consumers, namely on college campuses.

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FLING GOLF | Fall 2020
Fling Golf came to MSCG with a proposal to help restructure their ambassador program, grow awareness of FlingGolf in the college demographic, and create new digital marketing tactics to maximize their following on social media.

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