Scope 1 Emissions Reduction Roadmap

NASCAR X MSCG

OUR PROJECT OBJECTIVE

To facilitate NASCAR IMPACT’s sustainability goals, MSCG was tasked with analyzing the current state of emissions of all NASCAR owned & operated assets and identifying available technologies to reduce the Scope 1 carbon emissions to net zero by 2035.

RESEARCH OUTLOOK

PHASE 1

The team conducted market research and evaluated best-in class scope 1 initiatives relevant to NASCAR’s operations & challenges. Analysis of Circuit of the Americas and Coldplay’s Music of the Spheres Tour were used as case studies to inspire strategies for NASCAR to achieve net zero emissions by 2035.

PHASE 2

The team analyzed NASCAR-provided data to create visualizations, gather insights, and generate clear explanations that succinctly recap the scope 1 emissions breakdown across all tracks, determining specific areas of improvement.

PHASE 3

Based on track analysis, Michigan International Speedway was chosen as a specific area of improvement, conducting firsthand research at the venue to determine applicability of identified technologies and solutions that would reduce emissions on-site in both the short and long term.

FINAL RECOMMENDATIONS

1

Race Week Solutions: Implementing tangible changes during race week at MIS immediately impact the time period responsible for half of the track’s annual energy consumption. By collaborating with local transportation to outsource electric or hydrogen buses, implementing portable hybrid generators, and leveraging kinetic energy, the fan experience will remain at the heart of a sustainable race week.

Long-Term Solutions: Through establishing permanent sustainable operations and creating lasting partnerships, MIS will be able to invest in their longstanding infrastructure. With technologies like zero carbon permanent generators, EV charging infrastructure, and electric landscaping equipment on the track’s horizon, MIS will be able to streamline its long-term operations.

2

3

Expansion Across NASCAR: Identifying commonalities between NASCAR tracks allows for opportunities to translate MIS solutions across the board. The customary presence of campgrounds and local and nationwide partnerships presents the chance to incorporate best in practice sustainable offerings throughout the country.