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SPORTS BUSINESS JOURNAL FEATURE
In Fall 2025, the Michigan Sport Consulting Group earned a front-page feature in Sports Business Journal, spotlighting its innovative, student-driven approach to sports consulting. The piece celebrated MSCG’s work with professional teams, leagues, and brands, emphasizing how Michigan students are shaping the future of the sports industry through data-driven strategy and real-world experience.
"Sports enterprises and global companies are tapping Gen Z college students at the University of Michigan to help solve real-world challenges in the sports industry.
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The Michigan Sport Consulting Group, launched in 2017, provides research and solutions in exchange for early hands-on professional experience. Sixty undergrad students across more than 15 majors are divided into teams tasked with consulting projects related to marketing, analytics or a combination of both..."