EST. 2016

Michigan Sport Consulting Group

The Michigan Sport Consulting Group aids both early stage companies and industry staples with growth strategy in new and exciting facets of the industry.  Implementing and altering business plans during all steps of the process, from ideation to market strategies, is one of the pillars of the Michigan Sport Consulting Group’s consulting model.


Key areas of develop include: conceptual development, marketing plan implementation, sponsorship research, consumer surveys, engagement analytics, and database development.


Working with the Michigan Sport Consulting Group ensures that an organization gets access to some of the brightest young minds in the sport industry. Each work stream is controlled by a team of analysts and led by a project manager with oversight from members of our executive board.


Ryan Breuner

Director of Fan Insights and Innovations


I had the pleasure of working with the Michigan Sports Consulting Group in the Fall of 2018. Quickly, I realized all students involved with MSCG had the enthusiasm and skill set needed to complete the project. The team was dependable, creative, proactive and incredibly hard working.


Their finished project has given us a go to market strategy for NCAA schools and a valuable tool to rank schools that would benefit the most from the services FanCompass provides.


I know that all students in the Michigan Sports Consulting Group will excel at whatever they do. I highly recommend this group to any companies that may be interested in getting involved.


Please feel free to contact me if you want to discuss further. I’d be happy to expand on my evaluation.

Justin Bergman

Global Partnerships Coordinator

Oak View Group

The MSCG Team was extremely easy to work with during our five-month period. They were willing to learn and asked stimulating questions throughout the duration of the project. Communication was flawless and they kept us updated on their progress.

Their scope of work included how sport gambling companies will partner with teams, leagues, and venues as well as mobile, digital, and media platforms.

The deliverables presented and their analytical recommendations will be used as a resource to ultimately assist OVG in making decisions. We highly recommended giving the MSCG team the opportunity to work with any organization in the sport business industry.

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© 2018 by The Michigan Sport Consulting Group

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