What We Do
Working with the Michigan Sport Consulting Group ensures that an organization gets access to some of the brightest young minds in the sport industry. Each work stream is controlled by a team of analysts, led by a project manager with oversight from a member of our executive board.
MSCG aids both early stage companies and industry staples with growth strategy in new and exciting facets of the industry. Implementing and altering business plans during all steps of the process, from ideation to market strategies, is one of the pillars of the MSCG’s consulting model. Key areas of develop include: conceptual development, marketing plan implementation, sponsorship research, consumer surveys, engagement analytics,and database development.