MSCG had the opportunity to work with ASM Global and three of it is managed venues in the Grand Rapids-Kent County area: Van Andel Arena, DeVos Place, and DeVos Performance Hall.
The project was focused on gauging the economic and spatial impact of the three venues in Grand Rapids and its surrounding areas. The output was an Economic Impact Analysis report that was published by ASM Global and the Grand Rapids Kent County Convention/Arena Authority.
A small summary of the analysis with its main finding can be found here: https://ewscripps.brightspotcdn.com/0b/e5/9cbbe00f42768c2184065965de3a/economic-impact-report.pdf
Through this experience, our project managers, Niran Chatta and Maddy Jacobs were able to sit in on and answer questions during a press conference regarding their findings.